Occasions Briefing.

Notes from the briefing:

• Processes to consider, flitter, foiling, flock, die cutting, blinding embossing, varnishing etc...
• good (generic stuff)//better(use of foiling etc)//best (everything included e.g. gift tags//gift wrap) consider where your card designs would sit within this.
• consider our age group and others.
  
• Can use both type and image.
• 'empty nests' people who can afford to spend just that bit more on a card.better quality etc...
• 5 colours max. keep the costs down.
• lower end stuff sells better...consider this.
• product price//target.
• consider the use of 3D.